Home

« Back to posts

Viewed
times

Filed under

LinkedIn
investor relations
social media

March 29, 2010

The relevancy of LinkedIn for investor relations

Edit
Delete
Tags
Autopost

Linkedin_by_the_numbers_v2

Data based on Linked-In members identified by job title as at March 29, 2010.

Tweet

4 responses
Like
Comment

almost 2 years ago Luis Fernando Oliveira responded:

Luis Fernando Oliveira

I have very little doubt on the good qualifications of LinkedIn member base, Trevor. What I question is opportunity: are those people interested on having THIS conversation HERE at LinkedIn or would like to have it elsewhere?

I feel that LinkedIn is about another kind of conversation, more personal development /professional than activities and duties/professional. Or, at least, that’s the kind of conversation I’ve been hearing there.

almost 2 years ago Dominic Jones responded:

Dominic Jones

Good work pulling the numbers, Trevor. I think LI is best used for Professional networking rather than promotion. Any kind of promotional activity on LinkedIn turns off people there.

almost 2 years ago Trevor Heisler responded:

Trevor Heisler

Agreed, LinkedIn is best used as a networking tool! I see the value in being able to research people you may wish to target for road shows and in making it easier for those people to find and research you. And when they find you, you need to make sure your profile (and your company's profile) is accurate. Makes a lot of sense to me that you would also use various apps on LinkedIn to make it easier for people to find more information (ie. blog, investor presentation and other investor materials).

almost 2 years ago darrellheaps (Twitter) responded:

Seflportraits_028_normal

Great numbers Trevor. LinkedIn is definitely the primary social network for financial pros and although its more for networking I see it changing. The addition of status updates, integration with twitter and other apps is making it much more like Facebook. I think the one area that is weak at the moment are the company pages, the standard company page has limited utility for the company when compared to Facebook. If this changes I think LinkedIn has the potential to become an important channel for companies and not just personal networking.